Social media giant Facebook at its annual F8 developer conference has announced a new desktop app for Messenger on both MacOS and Windows. With the help of this dedicated app, users are no longer required to login to Facebook on a browser to access Messenger. The dedicated desktop app will allow users to stay connected on their system constantly in the background and will offer an experience similar to that of the mobile app.
Facebook is currently testing this feature and is expected launch the app later this year. The Messenger desktop will allow users to do group video calls and even multitask while chatting on Messenger.
As far as new revenue sources are concerned for Facebook, the social media giant has devised new ways to “help businesses connect with customers”. Facebook will be adding lead generation templates to Ads Manager. This feature is expected to help businesses to easily create an ad around a simple Q&A in Messenger “to learn more about their customers.”
As far engagement with businesses is concerned, Facebook said “We’ve created an appointment experience so people can book appointments within a Messenger conversation.”
With this users will be soon able to book an appointment with businesses (like car dealerships, stylists or cleaning services, etc) within the Messenger app itself.
